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Monthly Archives: February 2008
Microsft Ditching Old Web Analytics Model For Engagement Mapping
Microsoft has announced plans to test a new way to measure the effectiveness of Internet advertising. This will challenge the existing industry standard adopted by Google and Yahoo. The focus will be on “Engagement Mapping” with a key difference around … Continue reading
Posted in Adsense, Adwords, IM Metrics, Internet Marketing
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International Publishers Getting Behind Ebook Format
Whether the launch of Amazons Kindle Ebook Reader has anything to do with it but there is a current surge of major publishers launching electronic versions of their books. In the UK, two of the biggest publishers – Random House … Continue reading
Posted in Digital Media, Publishing
Tagged digital publishing, ebooks, electronic media, rich media
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Googles Pathway to Success
Part 3 of our series on Google focuses on the path of Google to 2008….its strategies, successes and failures. Googles strategy appears to be to build from the bottom up. By providing the market with commercial grade tools, without charge, … Continue reading
Posted in Digital Media, Google, Stragegy
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Google Power…Scary or Awesome?
Part two of our series on Google we look at the power Google wields, worldwide and how that dominance impacts the operation of the marketplace. One thing is certain – Google is here to stay…..well, for a while anyway. Google … Continue reading
Posted in Adsense, Adwords, Affiliate Programs, Google, SEO
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