Electrosmart Blog For Digital Publishers And Internet Marketers
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Yearly Archives: 2008
Are Your Sites Suffering Patternitis
One of the first things one learns as an internet publisher is the importance of building inbound links. However, do the job too well and it seems you can endanger your rankings rather than promote them. I was just reading … Continue reading
Posted in Internet Marketing, SEO, Traffic
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Yahoo Considering More Deal Options
Yahoo is moving closer to handing off its Web search advertising to Google having just complete a successful test. Although Google and Yahoo are keeping tight lipped on a possible partnership, one can expect Yahoo to join a three-way deal … Continue reading
Microsoft – Google – Yahoo – Who
As the online giants vie for supremcy, Microsoft seems to be having a struggle to overpower Internet Giants Google and Yahoo. Unaccustomed as they are to having blockades put up preventing the desktop goliath from acquiring whomever it pleases, it … Continue reading
Google Slamming Social Network Site Links
Google announced recently that it would be discounting links for social networking sites in an apparent effort to negate those grey hat tactics by internet marketers to boost their page rankings by opening numerous account on social bookmarking sites and … Continue reading
Posted in Google, Internet Marketing
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Internet Marketing Holding Ground During Recession
Like most business people, you have probably been wondering how you will fare if the USA [and the rest of the world] slip into a deep depression. Certainly some industries are more recession proof that others, some even perform better … Continue reading
Posted in Business Systems, eCommerce, Internet Marketing, Stragegy
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Microsft Ditching Old Web Analytics Model For Engagement Mapping
Microsoft has announced plans to test a new way to measure the effectiveness of Internet advertising. This will challenge the existing industry standard adopted by Google and Yahoo. The focus will be on “Engagement Mapping” with a key difference around … Continue reading
Posted in Adsense, Adwords, IM Metrics, Internet Marketing
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International Publishers Getting Behind Ebook Format
Whether the launch of Amazons Kindle Ebook Reader has anything to do with it but there is a current surge of major publishers launching electronic versions of their books. In the UK, two of the biggest publishers – Random House … Continue reading
Posted in Digital Media, Publishing
Tagged digital publishing, ebooks, electronic media, rich media
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Googles Pathway to Success
Part 3 of our series on Google focuses on the path of Google to 2008….its strategies, successes and failures. Googles strategy appears to be to build from the bottom up. By providing the market with commercial grade tools, without charge, … Continue reading
Posted in Digital Media, Google, Stragegy
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Google Power…Scary or Awesome?
Part two of our series on Google we look at the power Google wields, worldwide and how that dominance impacts the operation of the marketplace. One thing is certain – Google is here to stay…..well, for a while anyway. Google … Continue reading
Posted in Adsense, Adwords, Affiliate Programs, Google, SEO
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Does Google Really Care?
Over the next week, we are going to profile the most successful media company ever – Google. In just 10 short years it has grown from a campus challenge to an international conglomerate that threatens to totally control the online … Continue reading
Posted in Adsense, Adwords, Google, Internet Marketing
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