Electrosmart Blog For Digital Publishers And Internet Marketers
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Yearly Archives: 2009
To Fake Review or Not – That is the Question
An interesting comment made by media and communication guru Seth Godin in a recent blog – the blog was focused around the poorly constructed analysis of Kindle reviews presented by a Times blog post – that was not the bit … Continue reading
NYTimes on Interoperatiblity of Ebook Readers and Ebook Copyright
Right on cue from the last post – this NYTimes article on interoperability of ebook readers and copyright protection for ebooks – check it out Related Posts:New Larger Screen Kindle Due Very Soon!New Ebook Formats Driving Ebook Growth Share & … Continue reading
Digital Publishing Formats & Security
Another worthwhile presentation on digital formats and epublishing security Richard Pipe View more presentations from Digital Publishing Forum. Related Posts: Share & Save Hide Sites
Posted in Internet Marketing
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Finally – A Tool To Help Protect PDF Ebooks From Scammers
Every now and then one comes across a product that is a no brainer – and I believe PDF Marker is one of those. For any digital publisher of ebooks, maintaining the pdf format for ease of use for your … Continue reading
Posted in ePublishing, ePublishing Security, Web Technology
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Google Hug Feels More Like a Squeeze
As Google continues to roll out free services to lure its market, behind the scenes it is tightening the screws to help publishers restrict access to articles on their online news sites. Newspaper publishers will now be able to set … Continue reading
Posted in Digital Media, ePublishing, ePublishing Security
Tagged digital publishing, Google, online newspapers
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Designing Interactive Learning
Designing effective business improvement programs can be difficult, especially when faced with too many technology options. Many of the more effective presentation methods are actually more traditional style, rather than the animated build so commonly overused in PowerPoint. And of … Continue reading
Posted in Business Systems, Communication, eLearning, ePublishing
Tagged eLearning, powerful presentations
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Amazon Kindle Like Application for PC
Amazon have released a free PC application to allow access to books normally only accessible via its Kindle ebook reader.. This allows customers easier access to over 360,000 books [depending on country of access]. The application has core features synchronisation … Continue reading
Ad Campaigns on Social Media Sites
If you have been wondering how successful those small ads are on social media sites such as Facebook – check out this blog post on compete.com. In this example, IT job site Dice [which gets about one million visitors per … Continue reading
Posted in Internet Marketing, Traffic
Tagged ad campaigns, ad research, social media
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Media Pitches That Work – Fast!
An interesting clip [in amongst the clutter] on the seven essential elements of a media pitch 1. Compelling headline 2. Get to the point in the first sentence 3. Credibility – it doesn’t have to be a past appearance on … Continue reading
New Review Guidelines by FTC Confusing at Best
The Federal Trade Commission [FTC] has revised its guidelines around endorsements and testimonials – online and word-of-mouth recommendations. Bloggers – Their statement appears to judge statements by bloggers, even on person blogs as an ‘endorsement,’ or sponsored message – if … Continue reading
Posted in Book Marketing, ePublishing, Media Industry News
Tagged Book Marketing, book reviews, FTC
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