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Monthly Archives: October 2009
Media Pitches That Work – Fast!
An interesting clip [in amongst the clutter] on the seven essential elements of a media pitch 1. Compelling headline 2. Get to the point in the first sentence 3. Credibility – it doesn’t have to be a past appearance on … Continue reading
New Review Guidelines by FTC Confusing at Best
The Federal Trade Commission [FTC] has revised its guidelines around endorsements and testimonials – online and word-of-mouth recommendations. Bloggers – Their statement appears to judge statements by bloggers, even on person blogs as an ‘endorsement,’ or sponsored message – if … Continue reading
Posted in Book Marketing, ePublishing, Media Industry News
Tagged Book Marketing, book reviews, FTC
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