Archive for November, 2009

Designing Interactive Learning

Sunday, November 22nd, 2009

Designing effective business improvement programs can be difficult, especially when faced with too many technology options. Many of the more effective presentation methods are actually more traditional style, rather than the animated build so commonly overused in PowerPoint. And of course there is the content – how much is too much, or too little. Check out this simple, yet powerful presentation on how to create more effective business improvement training programs. By Cathy Moore.


For a comprehensive list of free and paid screencasting and authoring tools

Amazon Kindle Like Application for PC

Friday, November 20th, 2009

Amazon have released a free PC application to allow access to books normally only accessible via its Kindle ebook reader.. This allows customers easier access to over 360,000 books [depending on country of access].

The application has core features synchronisation features to keep your reading in synch with Kindle, such as:

  • Automatically synchronizes your last page read and annotations between devices with Whispersync
  • Create bookmarks and view the annotations you created on your Kindle

Ad Campaigns on Social Media Sites

Monday, November 9th, 2009

If you have been wondering how successful those small ads are on social media sites such as Facebook – check out this blog post on compete.com.

In this example, IT job site Dice [which gets about one million visitors per month] was used to run a controlled experiment to identify just how effective such media campaigns are on these sites – the results were impressive. In this 2 day campaign, Dice doubled its share of competitor job site visitors, capturing 6% of job site visitors [compared to 2% of the control group].