If you have been wondering how successful those small ads are on social media sites such as Facebook – check out this blog post on compete.com.
In this example, IT job site Dice [which gets about one million visitors per month] was used to run a controlled experiment to identify just how effective such media campaigns are on these sites – the results were impressive. In this 2 day campaign, Dice doubled its share of competitor job site visitors, capturing 6% of job site visitors [compared to 2% of the control group].
