It’s legal, its permitted by Amazon and the best book marketers in the world do it – what is it? It’s the Amazon Book Marketing Spam Campaign.
Here’s how it works.
Amazons book ranking system is based upon sales. As soon as your book makes a sale you can expect it to jump from a no ranking to about 230,000. Make another sale that week and you jump to around 100,000. Three sales in a week will get you to around 30,000 – starting to get the picture?
Imagine if you facilitated sales of 200 books in a single day – you can expect a very, very good rank [top 20 or so], and if you make them within a single hour [the period during which Amazon recalculates its ranks for the top books], then it is not difficult to get to the top 100 – and even better, in certain categories you can expect to get to No. 1 bestseller!!. Even if your book never sells another copy.
Black Marketing – perhaps! Smart marketing – definitely.
However, from that point on, the publisher and author can claim to be a #1 Amazon Best Seller. This definitely makes an impression with the media and with publishers – even though they know the game. Media is not always about the truth, but about the perception of the truth, and the media are being totally honest in reporting your amazing feat.
Have I done it – No. Should I have – Yes. Will I in the future – Maybe!
You will have to be your own judge and jury on this one.
