Are Placement Targeted Ads Driving Down Your Adsense Revenue?

I have noticed a sudden unseasonal drop in my Adsense earnings this month so decided to investigate. In case you have not realised, Adsense reporting has changed to include some new features. Read the Adsense Blog here.

Unfortunately that did little for my understanding as to why my eCPM has been slowly declining over the past year. Whilst some of this is attributed to new sites yet to perform as well as more mature sites, dragging down my overall CPC revenue, I also noted that there was a marked decline in revenue once ‘placement targeted’ ads started appearing on my sites.

Contextually placed ads are all performing well, but none of the sites are doing well with placement ads – is this because the advertiser is not selecting wisely. If my contextual ads are performing above what I believe is industry average, then there is no reason a well targeted placement ad should not do the same.

This go me thinking – are these advertisers pulling my overall Adsense revenue down – if so, how can I stop placement ads without having to go to the trouble of identifying each of the advertisers and blocking them.

So I went searching to see if this was an option – as yet I have not found anywhere where I as a publiser can control the choice between placement and contextual ads. If there is some option hidden deep, I would appreciate your advice in a comment.


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6 Responses to Are Placement Targeted Ads Driving Down Your Adsense Revenue?

  1. Esmart says:

    In a quick follow up I found out that placement targeted ads will often appear on lower eCPM pages on your site, and are generally lower revenue than the contextually placed ads.

    Site targeted [placement] ads compete in the same auction as contextually targeted ads. According to Google, they will generally only appear on your site if they “represent a higher eCPM than any combination of contextually targeted ads competing to display in the same ad unit”. Thus they are most likely appearing on lower performing pages requiring a lower eCPM to win the AdWords ad auction.

  2. ?? says:

    sry i just know how to write my name in arabic :)) anyway however my english not that good but i think i get the point. thanks

  3. Jason says:

    yea nice Work 😀

  4. john wander says:

    I really liked your blog!

  5. Raymon Croffie says:

    Google launched its AdSense program in March 2003 and made it public in June of that year. Some advertisers complained that AdSense yielded worse results than AdWords, since it served ads that related contextually to the content on a web page and that content was less likely to be related to a user’s commercial desires than search results. For example, someone browsing a blog dedicated to flowers was less likely to be interested in ordering flowers than someone searching for terms related to flowers. As a result, in 2004 Google allowed its advertisers to opt out of the AdSense network.””.’

    So long

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