Announcing the upcoming launch of: The Logical Organization: A Strategic Guide to Driving Corporate Performance Using Business Intelligence. By Gail La Grouw

The Logical Organization does not keep doing what it has done in the past, hoping it will get the same or better results. The Logical Organization uses business intelligence analytics to build a deeper understanding about what their customers want and need, in many cases before the customers knows themselves.

Using this information they communicate with each customer on an individual basis; providing a totally customised product and service. The Logical Organization doesn’t think in terms of sales. It thinks in terms of customer lifetime value.

The Logical Organization doesn’t measure success in terms of revenue – it measures success in terms of profitability and performance across multiple dimensions.

An invaluable, detailed guide into business intelligence strategy, the technology and programs. It provides insight into how BI is being used in major industries such as manufacturing, airline transport, health, telecommunications, financial services and retail.

Book Size: 7.44″ x 9.69″ x 1.27″ 564 pages.

This edition will be available from the Authors site and on

Watch this space for furhter Launch Details

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