Category Archives: Adwords

Recovering From Google Slap Aug 2009?

If you are a serious internet marketer, you will be aware that something happened a few days ago – another Google Slap. Google’s policies are pretty static, so it is not that Google has added some new terms and conditions … Continue reading

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Deadline for Update of Privacy Policies for Adsense Publishers

ADSENSE PUBLISHERS _ TODAY [April 8] IS THE DEADLINE FOR UPDATING YOUR PRIVACY POLICIES Google has changed the technology used to serve ads, and are now using the DoubleClick DART cookie. Google requires that all Adsense publishers include statement that … Continue reading

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Google Search Keyword Tool Released in Beta

Google has released it’s latest tool to support online marketers. The new keyword search tool works in reverse from most previous keyword tools. Enter the website URL and the keyword you wish to search on and the tool provides a … Continue reading

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Beware of Data on Google Keyword Tool

There is a lot of chatter this month on blogs about Google releasing search data in it free Keyword Tool – in addition to the traditional green bar graph. It gives actual volume data on searches for the previous month … Continue reading

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Analysing Your Website Visitors For ‘Commercial Intent’

I just came across a very interesting analysis tool for internet marketers that analyses a webpage URL or a search term to give you the ‘Commercial Intent’ of a visitor to that page, or searcher of that term. Using the … Continue reading

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Microsft Ditching Old Web Analytics Model For Engagement Mapping

Microsoft has announced plans to test a new way to measure the effectiveness of Internet advertising. This will challenge the existing industry standard adopted by Google and Yahoo. The focus will be on “Engagement Mapping” with a key difference around … Continue reading

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Google Power…Scary or Awesome?

Part two of our series on Google we look at the power Google wields, worldwide and how that dominance impacts the operation of the marketplace. One thing is certain – Google is here to stay…..well, for a while anyway. Google … Continue reading

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Does Google Really Care?

Over the next week, we are going to profile the most successful media company ever – Google. In just 10 short years it has grown from a campus challenge to an international conglomerate that threatens to totally control the online … Continue reading

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