Category Archives: Book Marketing

To Fake Review or Not – That is the Question

Posted on December 26, 2009 by Esmart

An interesting comment made by media and communication guru Seth Godin in a recent blog – the blog was focused around the poorly constructed analysis of Kindle reviews presented by a Times blog post – that was not the bit … Continue reading →

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New Review Guidelines by FTC Confusing at Best

Posted on October 6, 2009 by Esmart

The Federal Trade Commission [FTC] has revised its guidelines around endorsements and testimonials – online and word-of-mouth recommendations. Bloggers – Their statement appears to judge statements by bloggers, even on person blogs as an ‘endorsement,’ or sponsored message – if … Continue reading →

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Amazon Slams Author Reviews

Posted on April 5, 2009 by Esmart

I have just received an email request to pass on a warning about Amazons latest actions against book authors reviews. Amazon is currently reviewing and deleting any book reviews that are signed by authors, using or adding their own book … Continue reading →

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New Ebook Formats Driving Ebook Growth

Posted on March 26, 2009 by Esmart

Gone are the days when PDF ebooks ruled large. With over 500,000 Amazon Kindle ebook readers sold in the USA alone, 400,000 Sony Reader PRS-700′s in the US and UK and over 30 million Apple iPhones across 80 countries it … Continue reading →

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Book Marketing Tips From Successful Authors

Posted on August 12, 2008 by Esmart

I have just been listening to a few podcasts of interviews carried out by Get Slightly Famous Author Steven Van Yoder. These are well worth listening to – they cover: Book Marketing – interviews Steven has done with various high … Continue reading →

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