Category Archives: IM Metrics

Beware of Data on Google Keyword Tool

There is a lot of chatter this month on blogs about Google releasing search data in it free Keyword Tool – in addition to the traditional green bar graph. It gives actual volume data on searches for the previous month … Continue reading

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Microsft Ditching Old Web Analytics Model For Engagement Mapping

Microsoft has announced plans to test a new way to measure the effectiveness of Internet advertising. This will challenge the existing industry standard adopted by Google and Yahoo. The focus will be on “Engagement Mapping” with a key difference around … Continue reading

Posted in Adsense, Adwords, IM Metrics, Internet Marketing | 1 Comment

Top Online Search Terms For December 2007

Clickz latest ratings are out showing who topped the charts in the most searched terms for December 2007 in main online categories. The new leaders going into 2008 are: IT and Internet – ‘paypal’ with 6.58% total search Automotive – … Continue reading

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