Electrosmart Blog For Digital Publishers And Internet Marketers

Another worthwhile presentation on digital formats and epublishing security

In my last post I told you how how the experts get to Number one on Amazon. Now I am going to tell you exactly how it is done.

If you have already published a book and want to re-energize your sales, or if you have a book in progress – then this blog is especially important to you. The biggest secret book authors find out AFTER they have published their book is that the marketing is up to – who? YOU!!!

There are is only ONE WAY to ensure your book sales are the best they can possibly be – follow a proven method already used by #1 best selling authors. The two best options I can recommend are:

1. Peggy McColls Best Seller Campaign – starting a new course soon – costs around $USD 3000. Details at yourownbestseller.com
2. The Best Seller Secret – by two top selling authors Dan Strauss and Mel McIntyre – costs $37

Now, if you are someone who is disciplined enough to follow instructions and you already have a good knowledge of online marketing – then following a step by step guide is ideal for you. If you just know you need someone to help you every step, then investing in a mentoring program with Peggy is undoubtedly a wise investment.

Special Bonus

To help you get on your way, Electrosmart has secured a special one month only price for The Best Seller Secret of just $27.00. Now there is absolutely no excuse to not be able to afford the best marketing guidance there is!

To find out more about The Best Seller Secret

To claim your Special Price – Click Here or Pay Using Paypal
NOTE: You must use this special offer link to immediately download your Best Seller Secret marketing guide for this super low price.

It’s legal, its permitted by Amazon and the best book marketers in the world do it – what is it? It’s the Amazon Book Marketing Spam Campaign.

Here’s how it works.

Amazons book ranking system is based upon sales. As soon as your book makes a sale you can expect it to jump from a no ranking to about 230,000. Make another sale that week and you jump to around 100,000. Three sales in a week will get you to around 30,000 – starting to get the picture?

Imagine if you facilitated sales of 200 books in a single day – you can expect a very, very good rank [top 20 or so], and if you make them within a single hour [the period during which Amazon recalculates its ranks for the top books], then it is not difficult to get to the top 100 – and even better, in certain categories you can expect to get to No. 1 bestseller!!. Even if your book never sells another copy.

Black Marketing – perhaps! Smart marketing – definitely.

However, from that point on, the publisher and author can claim to be a #1 Amazon Best Seller. This definitely makes an impression with the media and with publishers – even though they know the game. Media is not always about the truth, but about the perception of the truth, and the media are being totally honest in reporting your amazing feat.

Have I done it – No. Should I have – Yes. Will I in the future – Maybe!

You will have to be your own judge and jury on this one.

I want to add a plug for an amazing free online tool for those wanting to keep track of sales on Amazon. Called Amazon Sales Rank Express, it offers a very quick way to not only check your current sales rank [which also provides an indication of how many books you have sold that day], but also:

• Sales by different formats – print, audio, kindle
• Top pairings – other books brought together with your book
• Sales Page data – current discount, reveiws, used books for sale [incl price]

My personal thanks to Aaron Shepard for developing this widget and making it available to authors and publishers.

Check it out for yourself here - it is amazingly fast and retains your data from previous checks. No more waiting for sluggish the Amazon Sales Page to load and you can check on multiple books in a flash.

Beginning in April 2008, the time your page takes to load the HTML, will impact your landing page quality score.

The good news is - it is NOT affected by the time it takes to load your images.
The bad news is – all of your landing pages on a single domain using the same keyword in an ad group will be affected by one poor landing page time. So in essence, it is your keywords that link to the load time, not the landing pages. Further, if you have multiple ad groups with landing pages on the same domain, the keywords in all these ad groups will receive the same load time grades. If your ad group uses landing pages across different domains, the keywords’ load time grades will be based on the domain with the slowest load time.

The total time is taken from the time the visitor clicks your adwords ad, until the HTML has finished loading. Once your load time grade becomes visible, your Quality Score will be impacted.

Now the obvious question most of you will be asking right about now is – what impact does the speed of my sites host server have on my quality score? Well, Google have that covered – load time is evaluated relative to the average in your server’s geographic region.

You can check out a keyword loadtime here.

You will get one of the following responses:

“This page loads slowly” – your quality score will be reduced
“No problems found” – your quality score will be unaffected
“No problems found – AND – Load time is faster than the average in your server’s geographic region” – you will probably find your quality score improves.

To improve the load speed of your page, Google suggests:

1. Use fewer and faster redirects – set refresh to 0 seconds
2. Don’t use interstitial pages – where user has to wait before being redirected
3. Find a faster host server
4. If your page is large – compress the size of your page.

I’m using the Easter Break to do my own online update bonanza, you know – all those fiddly little tasks you keep putting to one side. So the next few blogs will provide some guidelines on how you too can clean up your act, and make more money online.

There has been an ongoing debate for the past couple of years on ‘The Landing Page’. Since the Google Slap of 2006 saw many Internet Marketers ‘lose their way’ with Google, and the introduction of the Landing Page Quality Score, publishers have been seeking out the formula to the perfect landing page – as seen by Google.

Some internet marketers now suggest that landing pages are no longer an effective way of marketing on AdWords. It seems that today, Google is more interested in the function of your landing page, rather than its form. If Google perceives that the sole reason for your landing page is to funnel users to another site, then you get penalised – regardless of how many paragraphs, links or other pages you have on the minisite. Landing pages must be part of a full web site with lots of original content.

Minimal Requirements

At the very least, your landing page must contain:

1. Sitemap - accessible from all pages on your site.
2. Privacy Policy – make sure it includes the recent DoubleClick DART cookie requirements.
3. Terms and Conditions - make sure you include your local regulatory requirements.
4. Contact Us - with full physical postal address and telephone number.
5. About Us - the purpose of the website is and who is operating it

If you only have a minisite around a single product, add other content, such as:

• Background Information
• Product Reviews
• Special Offers
• FAQ’s
• Blog

etc

For more information check out Googles Landing Page Guidelines