Category Archives: Internet Marketing

Corporate Content Marketers Frustrated with Legal Blockades

A recent article in NZ Entrepreneur highlights the legal constraints in large Australasian multinationals making things very difficult for their content marketers. Battles cries of “bottlenecks, or drastically altered pieces of content and missed deadlines” are being blamed on legal … Continue reading

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Google’s Big Panda Not So Cuddly

According to Google their latest algorithm supports ” sites with original content and information such as research, in-depth reports, thoughtful analysis and so on”. In contrast, it will penalise low quality sites – with little added value, content copied from … Continue reading

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Domain Investors or Squatters?

I was reading an old CNN article on domain investors this morning. Whilst I was well aware of this practice it got me thinking as to why Google hasn’t been all over these crappy link sites that are pulling in … Continue reading

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Digital Publishing Formats & Security

Another worthwhile presentation on digital formats and epublishing security Richard Pipe View more presentations from Digital Publishing Forum. Related Posts: Share & Save Hide Sites

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Ad Campaigns on Social Media Sites

If you have been wondering how successful those small ads are on social media sites such as Facebook – check out this blog post on compete.com. In this example, IT job site Dice [which gets about one million visitors per … Continue reading

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Media Pitches That Work – Fast!

An interesting clip [in amongst the clutter] on the seven essential elements of a media pitch 1. Compelling headline 2. Get to the point in the first sentence 3. Credibility – it doesn’t have to be a past appearance on … Continue reading

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Recovering From Google Slap Aug 2009?

If you are a serious internet marketer, you will be aware that something happened a few days ago – another Google Slap. Google’s policies are pretty static, so it is not that Google has added some new terms and conditions … Continue reading

Posted in Adsense, Adwords, Affiliate Programs, Internet Marketing | Tagged , , , | 1 Comment

The Best Book Marketing Campaigns Ever

In my last post I told you how how the experts get to Number one on Amazon. Now I am going to tell you exactly how it is done. If you have already published a book and want to re-energize … Continue reading

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Amazon Spam Cam

It’s legal, its permitted by Amazon and the best book marketers in the world do it – what is it? It’s the Amazon Book Marketing Spam Campaign. Here’s how it works. Amazons book ranking system is based upon sales. As … Continue reading

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Squidoo Ousts Junk Lenses

In a welcome move to clear the Internet of junk web pages, Squidoo is taking bold steps to rid its website of lenses that fail to meet certain quality standards. To maintain the quality of their service and discourage IM … Continue reading

Posted in Content, Copyright, Digital Media, Internet Marketing | Tagged | 3 Comments