Category Archives: Media Industry News

New Review Guidelines by FTC Confusing at Best

Posted on October 6, 2009 by Esmart

The Federal Trade Commission [FTC] has revised its guidelines around endorsements and testimonials – online and word-of-mouth recommendations. Bloggers – Their statement appears to judge statements by bloggers, even on person blogs as an ‘endorsement,’ or sponsored message – if … Continue reading →

Posted in Book Marketing, ePublishing, Media Industry News | Tagged , , | Leave a comment

Nice Deal If You Can Get It

Posted on May 6, 2009 by Esmart

Ever wondered what sort of payments authors get for signing up book deals? Well – one way to find out is to ask the author or publisher. Not that they will tell you the numbers, but you may get an … Continue reading →

Posted in Media Industry News, Publishing | Leave a comment

3 Media Turnarounds in 3 Days

Posted on February 20, 2009 by Esmart

Over the past few days there have been 3 signficant turnarounds in the media world in terms of privacy, copyright. Facebook Facebook, the social media site has over 175 million customers. And many of those were not happy with the … Continue reading →

Posted in Copyright, ePublishing Security, Media Industry News | Tagged , , | Leave a comment