There are many good newsletters and authors on the Web; but a lot of the content is blandly repeated from site to site without much added value. Every now and then I come across one that stands out. In this instance it was an article on Clickz on Web 2.0.
I have to admit that I have been somewhat bemused about Web 2.0 editorial to date. Being a mobile telecommunications strategists I have to get a little more in depth understanding of new technologies and behavioural interaction with technology than most. Since Web 2.0 is very much a collision of social behaviour empowered by technology, I found the Clickz discussion on Web 2.0 worthy of repeating here.
ClickZ came up with the closest definition to defining Web 2.0 that I have previously encountered. A summary of their defining characteristics:
“Data abstraction†– Freeing up information data so that it can be shared by tagging, XML, open APIs (define), and mashups. I guess they are saying Web 2.0 is to content as OpenSource is to software code.
“Web 2.0 takes broadband and Moore’s Law for granted†– Web 2.0 is bringing collaboration in media types only possible with higher bandwidth that broadband provides. This includes video sites such as YouTube and document sharing capabilities such as Google Docs & Spreadsheets
“Web 2.0 is about connections†– web 2.0s widening the one:many web connections; and more so it is making it two way. The only one:many resource previously available was many viewers to a single website. Now many viewers can connect to many other viewers through horizontal webs.
“The Web 2.0 revolution puts people first†– taking the power out of the hands of the website developers and marketers, and putting it into the hands of the consumer. The power base has shifted.
“Web 2.0 is about allowing people to manipulate data, not just retrieve data†– Clickz use the ‘AJAX’ model to illustrate how not only the consumer side of Web2.0 is changing from linear 1:1 transactions, but so too the backend technology. Not being an authority on AJAX I cannot comment, but I get the idea.
“Web 2.0 is about doing stuff on the Web that can’t done in any other medium†– I would add to this “FOR NOW!†sure interactive print is pretty impossible, but watch for interactive TV and other media. I guess they are eluding more to the fact that Web2.0 hasn’t really been just a one step progression from Web 1.0 [whatever that was] – it’s a totally new media realm of its own. And Clickz appears to agree – their final statement is worth repeating here:
“To truly do Web 2.0, you must do something that absolutely can not be done without the Webâ€
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