I’m using the Easter Break to do my own online update bonanza, you know – all those fiddly little tasks you keep putting to one side. So the next few blogs will provide some guidelines on how you too can clean up your act, and make more money online.
There has been an ongoing debate for the past couple of years on ‘The Landing Page’. Since the Google Slap of 2006 saw many Internet Marketers ‘lose their way’ with Google, and the introduction of the Landing Page Quality Score, publishers have been seeking out the formula to the perfect landing page – as seen by Google.
Some internet marketers now suggest that landing pages are no longer an effective way of marketing on AdWords. It seems that today, Google is more interested in the function of your landing page, rather than its form. If Google perceives that the sole reason for your landing page is to funnel users to another site, then you get penalised – regardless of how many paragraphs, links or other pages you have on the minisite. Landing pages must be part of a full web site with lots of original content.
Minimal Requirements
At the very least, your landing page must contain:
1. Sitemap - accessible from all pages on your site.
2. Privacy Policy – make sure it includes the recent DoubleClick DART cookie requirements.
3. Terms and Conditions - make sure you include your local regulatory requirements.
4. Contact Us - with full physical postal address and telephone number.
5. About Us - the purpose of the website is and who is operating it
If you only have a minisite around a single product, add other content, such as:
- Background Information
- Product Reviews
- Special Offers
- FAQ’s
- Blog
etc
For more information check out Googles Landing Page Guidelines
