An interesting clip [in amongst the clutter] on the seven essential elements of a media pitch
1. Compelling headline
2. Get to the point in the first sentence
3. Credibility – it doesn’t have to be a past appearance on Oprah!!
4. Tips – to help the media as much as possible
5. Availability – if its a highly current topic, be prepared at short notice
6. Contact – include after hours contact and BE AVAILABLE!
7. Link to Hi Res Book Cover [Press Kit Online]
The Pitch That Gets Media Attention
Download the actual
pitch made for this appearance
