Online video is still growing stronger, according to the latest Nielsen Online’s latest VideoCensus teport. After a fall in February 2009, March viewership recovered with total video streams in March** up almost 40% from a year ago:
- Total video streams increasing almost 9% to 9.7 billion.
- Time per viewer rose 12.6% to 191 minutes.
- Unique viewers inched up 2% to 130 million.
As to who was the top player in shared video viewing, the top 3 were:
- YouTube accounted for nearly 5.5 billion streams
- Hulu, with 348.5 million, increasing around 10% in March and adding approx. 600,000 unique viewers for a total of 9.5 million.
- Yahoo, with 231.8 million.
- Fox Interactive Media with 207.5 million streams
- Nickelodeon Kids and Family Network
**According to Neilson, the March surge is linked to the NCAA Men’s Basketball tournament with CBS unique visitors to its March Madness on Demand video service increasing 60% over the past year to 7.5 million, with total video and audio up 75% to 8.6 million hours.
CBSSports.com generated 38.2 million streams last month and 3.3 million unique video viewers [up >1,200% and ~300%, respectively], from February.
