Tag Archives: Book Marketing

Media Pitches That Work – Fast!

Posted on October 26, 2009 by Esmart

An interesting clip [in amongst the clutter] on the seven essential elements of a media pitch 1. Compelling headline 2. Get to the point in the first sentence 3. Credibility – it doesn’t have to be a past appearance on … Continue reading →

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New Review Guidelines by FTC Confusing at Best

Posted on October 6, 2009 by Esmart

The Federal Trade Commission [FTC] has revised its guidelines around endorsements and testimonials – online and word-of-mouth recommendations. Bloggers – Their statement appears to judge statements by bloggers, even on person blogs as an ‘endorsement,’ or sponsored message – if … Continue reading →

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Book Marketing Tips From Successful Authors

Posted on August 12, 2008 by Esmart

I have just been listening to a few podcasts of interviews carried out by Get Slightly Famous Author Steven Van Yoder. These are well worth listening to – they cover: Book Marketing – interviews Steven has done with various high … Continue reading →

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