» Book Marketing http://electrosmart.com/Blog Tue, 07 Feb 2012 20:29:40 +0000 en hourly 1 http://wordpress.org/?v= Media Pitches That Work – Fast! http://electrosmart.com/Blog/media-pitches-that-work-fast/ http://electrosmart.com/Blog/media-pitches-that-work-fast/#comments Mon, 26 Oct 2009 21:01:19 +0000 Esmart http://electrosmart.com/Blog/?p=123 Continue reading →]]> An interesting clip [in amongst the clutter] on the seven essential elements of a media pitch

1. Compelling headline
2. Get to the point in the first sentence
3. Credibility – it doesn’t have to be a past appearance on Oprah!!
4. Tips – to help the media as much as possible
5. Availability – if its a highly current topic, be prepared at short notice
6. Contact – include after hours contact and BE AVAILABLE!
7. Link to Hi Res Book Cover [Press Kit Online]


The Pitch That Gets Media Attention

Download the actual
pitch made for this appearance

]]> http://electrosmart.com/Blog/media-pitches-that-work-fast/feed/ 0 New Review Guidelines by FTC Confusing at Best http://electrosmart.com/Blog/new-review-guidelines-by-ftc-confusing-at-best/ http://electrosmart.com/Blog/new-review-guidelines-by-ftc-confusing-at-best/#comments Tue, 06 Oct 2009 23:46:49 +0000 Esmart http://electrosmart.com/Blog/?p=121 Continue reading →]]> The Federal Trade Commission [FTC] has revised its guidelines around endorsements and testimonials – online and word-of-mouth recommendations.

Bloggers - Their statement appears to judge statements by bloggers, even on person blogs as an ‘endorsement,’ or sponsored message – if the blogger has received any merchandise and been asked to review by an advertiser. In such instances, the connection must be disclosed.

Amazon Reviews – “reviewers” posting to sites like Amazon after receiving a free review copy also need to disclose that information.

Publishers - who “sponsor endorsers either by providing free products [ either directly or through an agent to generate positive word of mouth and drive sales need to advise endorsers to make the necessary disclosures and to monitor their conduct in respect of these endorsements.

The FTC admits its “guides” are “interpretations of the law aimed at helping advertisers comply with the Federal Trade Commission Act” rather than binding law, and the burden of proof is on the Commission. Fines of up to $11,000 per violation.

IMO – I can’t see that monitoring the Web and enforcing these new guides will be easy, and at best the new rules are confusing, ambiguous and likely unenforceable.

]]> http://electrosmart.com/Blog/new-review-guidelines-by-ftc-confusing-at-best/feed/ 0 Book Marketing Tips From Successful Authors http://electrosmart.com/Blog/book-marketing-tips-from-successful-authors/ http://electrosmart.com/Blog/book-marketing-tips-from-successful-authors/#comments Tue, 12 Aug 2008 23:49:44 +0000 Esmart http://electrosmart.com/Blog/?p=42 Continue reading →]]> I have just been listening to a few podcasts of interviews carried out by Get Slightly Famous Author Steven Van Yoder. These are well worth listening to – they cover:

  • Book Marketing – interviews Steven has done with various high profile organisations, including BNet This offers some great tips on marketing your book online.
  • Networking with Dr. Ivan Misner, founder & chairman of BNI – listen for his VCP formula for converting contacts into profit streams
  • New Media – with Rick Calvert of BlogWorldExpo.com comparing the traditional media withnew media and predictions of where he things the two streams will be in 5 years time

This is not high level theory. These accounts are from are real people, telling about new ways promote themselves and their media to multiple channels.

Listen Get Slightly Famous Audios

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