Tag Archives: book reviews

To Fake Review or Not – That is the Question

Posted on December 26, 2009 by Esmart

An interesting comment made by media and communication guru Seth Godin in a recent blog – the blog was focused around the poorly constructed analysis of Kindle reviews presented by a Times blog post – that was not the bit … Continue reading →

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New Review Guidelines by FTC Confusing at Best

Posted on October 6, 2009 by Esmart

The Federal Trade Commission [FTC] has revised its guidelines around endorsements and testimonials – online and word-of-mouth recommendations. Bloggers – Their statement appears to judge statements by bloggers, even on person blogs as an ‘endorsement,’ or sponsored message – if … Continue reading →

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Amazon Slams Author Reviews

Posted on April 5, 2009 by Esmart

I have just received an email request to pass on a warning about Amazons latest actions against book authors reviews. Amazon is currently reviewing and deleting any book reviews that are signed by authors, using or adding their own book … Continue reading →

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