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Tag Archives: FTC
New Review Guidelines by FTC Confusing at Best
The Federal Trade Commission [FTC] has revised its guidelines around endorsements and testimonials – online and word-of-mouth recommendations. Bloggers – Their statement appears to judge statements by bloggers, even on person blogs as an ‘endorsement,’ or sponsored message – if … Continue reading
Posted in Book Marketing, ePublishing, Media Industry News
Tagged Book Marketing, book reviews, FTC
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