» social media http://electrosmart.com/Blog Tue, 07 Feb 2012 20:29:40 +0000 en hourly 1 http://wordpress.org/?v= Ad Campaigns on Social Media Sites http://electrosmart.com/Blog/ad-campaigns-on-social-media-sites/ http://electrosmart.com/Blog/ad-campaigns-on-social-media-sites/#comments Mon, 09 Nov 2009 23:08:24 +0000 Esmart http://electrosmart.com/Blog/?p=126 Continue reading →]]> If you have been wondering how successful those small ads are on social media sites such as Facebook – check out this blog post on compete.com.

In this example, IT job site Dice [which gets about one million visitors per month] was used to run a controlled experiment to identify just how effective such media campaigns are on these sites – the results were impressive. In this 2 day campaign, Dice doubled its share of competitor job site visitors, capturing 6% of job site visitors [compared to 2% of the control group].

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