Marketing to Independent Bookstores
We all know the big name book vendors such as Barnes and Noble
and Borders, but what about the thousands of independent bookstores
around the country?
Major book vendors are a pretty closed shop to self published authors,
however Independent bookstores are more likely to consider local
authors or take a chance on an unknown book.
Independent bookstores are grouped into an organization called
Sense - an arm of the American
Booksellers Association (ABA). Book Sense bookstores are not
restricted to buying books determined by large buying offices in
Getting your book into these stores requires time and energy, but
could be just the break you need to get your book sales rolling.
To develop a relationship with these stores:
- Visit Independent stores in your area. Give them a free copy
then follow-up to get a stocking order.
- Offer to hold an author event in their store. Most will partner
with you with some pre-event marketing and make it fun!
- Check out the Book
Sense Advance Access Program.
Be creative in your ideas for partnering with Independent Bookstores,
it will pay off.
Back To Top
Book Marketing Index | Independent
Bookstores | Online | Reviews
| Press Kit