Managing Blog Compliance

We can dream of a world of uncontrolled media, but as YouTube and MySpace step up filtering of unacceptable media, blogs are also coming under scrutiny from both the consumer and public watch dogs.

The corporate responsibility does not stop at the landing page of Wordpress or Bloggers.com. Indeed, the legal and social responsibilty frameworks have been messy at best, but like most things in nature, equilibrium slowly takes over and control measures appear.

The following links will provide some guidance in:

• Legal Considerations
• Managing Your Blog Messages
• Measuring The Impact of Your Blog
• Dealing With Feedback

Legal Framework

As we move communications online, we expand their lifespan to the eternity of the web. Legal issues are becoming confused between copyright laws, public information, what constitutes public notice etc etc. A few links that may help unmurk the waters;

Legal Technology - As Blogging Grows, So Do Its Do's and Don'ts
A high-level overview of the key points to assess whether your company-related blog is legally compliant.

Keeping on the right side of the law, and what to do when someone crosses the line with you. Also see Copyright in Publishing

Managing Your Message

Top 10 Risks for Corporate Blogs
and the likelihood that they would occur...

Corporate Blogging 101: What You Said
A collective wisdom of bloggers regarding communication overtones.

Measuring The Impact of Your Blog

New ROI of blogging report from Forrester
A framework to track and measure the benefits of external blogs.

Managing Feedback

Slander In Comments - What are the Legalities?
New Millennium PR: Legal Definitions of Defamation, Libel, Slander and Harassment

Be Cool With Your Marketing and Sales Responses
Stay calm, and find out what is accurate. A hasty reaction could add fuel to the fire.

Social media is not uncontrolled - according the the corridor powerplays. Days after Democratic presidential candidate John Edwards decided against firing two liberal bloggers with a history of inflammatory writing, one resigned with a blast at "right wing shills" for driving her out of the campaign.

Next: Understanding Your Customers Experience

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