Managing Blog Compliance
We can dream of a world of uncontrolled media, but as YouTube and
MySpace step up filtering of unacceptable media, blogs are also
coming under scrutiny from both the consumer and public watch dogs.
The corporate responsibility does not stop at the landing page
of Wordpress or Bloggers.com. Indeed, the legal and social responsibilty
frameworks have been messy at best, but like most things in nature,
equilibrium slowly takes over and control measures appear.
The following links will provide some guidance in:
As we move communications online, we expand their lifespan to the
eternity of the web. Legal issues are becoming confused between
copyright laws, public information, what constitutes public notice
etc etc. A few links that may help unmurk the waters;
Technology - As Blogging Grows, So Do Its Do's and Don'ts
A high-level overview of the key points to assess whether your company-related
blog is legally compliant.
Keeping on the right side of the law, and what to do when someone
crosses the line with you. Also see Copyright
Managing Your Message
10 Risks for Corporate Blogs
and the likelihood that they would occur...
Blogging 101: What You Said
A collective wisdom of bloggers regarding communication overtones.
Measuring The Impact of Your Blog
ROI of blogging report from Forrester
A framework to track and measure the benefits of external blogs.
In Comments - What are the Legalities?
New Millennium PR: Legal Definitions of Defamation, Libel, Slander
Cool With Your Marketing and Sales Responses
Stay calm, and find out what is accurate. A hasty reaction could
add fuel to the fire.
Social media is not uncontrolled - according the the corridor
powerplays. Days after Democratic presidential candidate John Edwards
decided against firing two liberal bloggers with a history of inflammatory
writing, one resigned with a blast at "right wing shills"
for driving her out of the campaign.
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