Book Sales Catalogs
Catalogs are a great way to market your book to non-bookstore buyers.
There are thousands of different catalogs. According to the National
Mail Order Association there are over 14,000 printed catalogs
and many more on the Internet.
Since most of these catalogs are niche specific, the key is to
find those most appropriate for marketing your book.
Of these, in the United States:
- 9,000 are consumer catalogs
- 5,000 are focused on business-to-business sales
Each catalog is a separate sales channel - including your book
cover and description to a targeted group of customers.
Apart from the direct sales, the exposure your book gets through
these catalogs helps to raise awareness of your book in other channels,
such as bookstores.
Service Support for Catalog Sales
Catalogs generally promise a “high fill rate” - meaning
orders are filled and shipped quickly. This means they will want
to purchase books for inventory. This is where you must partner
with the catalog and ensure they have ample stock to complete this
service promise. Shipping in larger quantities also helps to keep
the per book shipping rate down. In most cases, the catalog company
pays for shipping, giving you their shipping ID.
Sales are generally non-returnable
Commissions are generally paid in 30 days
Discount rates range from 50 - 65% of retail list price.
Whilst the discount rate seems high, these sales are usually ones
you wouldn't otherwise get from direct efforts, so the additional
cost is acceptable.
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