CanSpam Act Provisions You Must Abide
All ISP's use spam filters that work by parsing email as it arrives
at the mail server and identifying common words known to be commonly
used in spam mail. Each word is afforded a values - if the sum of
the values exceeds the 'Spam' score, then the email is designated
The main provisions of the CanSpam Act:
- Bans false or misleading header information such as "From,"
"To," and routing information – including the
originating domain name and email address.
- Prohibits deceptive subject lines - that mislead the recipient
about the contents or subject matter of the message.
- Requires all emails to provide an opt-out method - either a
return email address or a response mechanism that must remain
active for at least 30 days following sending the email. All such
requests must be honored within 10 days.
- Requires that commercial email be identified as an advertisement
and include the sender's valid physical postal address.
For full details of the CanSpam
Back To Top
Email Marketing Index | CanSpam
| Spam Words | Deliverability
| Open Rates | Strategies