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Your Email Subject Line

 

The subject line of your email largely dictates whether the email will be canned as spam, and if not, how likely it is to be opened by the recipient.

Many people suffer spam mail rates of over 80 percent. They quickly glance down the From and Subject lines in their email header window and only open those which they are anticipated, or which look interesting.

You must therefore do everything you can to prevent your email being designated as spam, and entice the opening of your email.

 

Phrases to Avoid

All email marketers should avoid the following phrases

  • Free
  • Buy / Buying
  • Dear Friend
  • Fewer than 5 works
  • Do CAP, punctuations
  • Toll free numbers
  • Sexual or pharmaceutical
  • As seen on TV
  • Coupon Span
  • Please read
  • Don't delete
  • Mispellings

Remember - the CanSpam filters add the total value of the spam words used, so whilst you may get away with the odd coupon or buy words, the total spam value must not be exceeded.

Next: Subject Lines To Increase Your Email Open Rates

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Email Marketing Index | CanSpam | Spam Words | Deliverability | Open Rates | Strategies