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Increasing Email Open Rates

 

Putting together a regular newsletter or email campaign can be a time consuming task, inspite of all the new technologies that speed up the process. So you want the open rate on your email marketing to be as high as possible to ensure you get your message across. You can't convert a customer to a sale if you can't get them to open their email.

In the following video, Maxine Grossman of Got Corp. explains how factors such as relevancy to the recipient and consistent frequency impact your email open rates.

 

 

Key Take Aways

  1. Segmenting your list can increase relevancy of your messages. Avoid the blast approach - customers lose the sense you are considering their particular needs.
  2. Use Attributes - in your email list software to build more personalisation into the email content. Using a persons name in the subject line boosts open rates. This relies on you collecting both first and last names.
  3. Relevance - be interested enough in your users to know what they are interested in. Keep messages relavant over time
  4. Frequency - too often is sometimes worse that too infrequently.
  5. Track Your Open and Conversion Rates -

 

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