Dan has been active for many years in marketing strategies as a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems. His clients include a diverse list of businesses, products and services including air-supported inflated buildings, entertainment magazine, industrial equipment, popular paperback books, professional services. He recognised fundamental concepts and specific techniques transferable from one business to another.

Dan Kennedy is internationally recognized as a 'millionaire-maker', and has been called the "Professor of Harsh Reality" due to his provocative, irreverent, sarcastic, perspectives.

A key member of Guthy-Renker Corporation's Brain Trust, launching infommercials for Victoria Principal , Vanna White, and Tony Robbins.

Author of over eleven books, the latest being his NO B.S. series

Dan Kennedy Blog