Learn About Your Customer Using Keyword Analysis
Understanding your customer, where they are, how they purchase
gives you more insight into how best to market your own product
or reach them, if you are planning Adsense Content Sites.
- Demographics - What kind of company is it
that you sell to? Is there an industry description that includes
size and location? For individuals you might want to find out
what kind of income level, gender or education, etc.
- Psychographics –mental profile of a
potential customer. What kind of values do they have? What category
of interests do they focus on? This becomes a buying profile for
the market when you can match a psychological profile to the market’s
wants and needs.
- Problems/Opportunities - Why do they need
your services? What benefit do they receive if they use you? What
is not working or what do they want to work better?
- Distribution of Your Products - where you
can find them. Where do these companies/people cluster? What do
they read, where do they network, and what form of mass media
is connected to them?
Further Niche Resources
- Ebook outining how to easily find niche phrases within Wordtracker's
Dominate Any Niche - Devastate Your Competition by Getting
Their Customers to Refuse Buying From Anyone Else, but You!
BONUS - For a Free
Copy of Brad Callen's
Adwords Made Easy [3.32MB PDF] Ebook. Learning about
Adwords and Adsense is a great way to get an overall view of IInternet
Next: Analytics Resources
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Keyword Index | Personal
Analysis | Niche Analysis | Buying
Keywords | Profit Analysis | Competitor
Analysis | Customer Analysis | Analytics
Resources | Glossary