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Advanced Secrets To PPC - The Keyword Money Machine


The first of a series of three video video tutorials on success with PPC Adwords

Part One - The Perpetual Keyword Money Machine


In this video:

Keyword Matching

  • Phrase Matching - the secret of grouping words together to lower your PPC costs and raise your ROI immediately.
  • Exact Matching - how to show people exactly what they're looking for. And nothing else.
  • Negative Keywords - how you can "screen" your traffic. Only pay for profitable clicks, not for the money-suckers.

PPC Campaigns

Grouping and Siloing your Campaigns - avoid a common mistake made by almost all PPC marketers. If you don't Group and Silo, you'll be hit by the Google Slap...when you know how to do this right, your Cost Per Click goes WAY down, and your conversions go WAY UP.

How to make Google LOVE you - and reward you with cheaper clicks, higher Click Throughs, and better Conversions.

The power of CLP - When you start using this technique, watch your profits soar! This is the one and only technique that gets you past the "Google Slap", keeps your prospects happy, and spikes your sales like crazy.

The 3 secrets to improving your Quality Score with Google, and how to start using them immediately.

The one f.ree tool from Google you must use... that increases your CTR automatically.

How to configure your settings in Google for the best results (no tease, no fluff, we
use screenshots and just SHOW you the settings to use).

The right number of ads to create for each ad group... and the correct rotation to show them at.


What you need to know about Google Analytics:

  • How to use Analytics data to alter your pages for better ROI.
  • How to monitor and track the Content Network clicks -- screw this up and you'll cost yourself big-time. We show you the best tool for this.
  • How to use Analytics to know absolutely everything that's happening in your sales funnel -- right down to how long people spend on each page.

The Perpetual Keyword Money Machine - using PPC to test ANY market, find the long-tail keywords, and turn your PPC results into natural SEO traffic.

Theme Based Sites

  1. How to use your SEO discoveries to build Theme-Based sites around your market; why you must use BOTH the PPC and the SEO approaches to continuous floods of traffic.
  2. Using your Theme-Based Sites to go deep and uncover sub-niches that nobody else even knows about.
  3. The 3 types of Money Keywords and how to use them to make more money.
  4. How to use your PPC and SEO discoveries to actually create your content -- NEVER wonder again about what content will pay you the most profits.
  5. The right way to use your weblogs to power the system, and set your Perpetual Keyword Money Machine into motion, bringing you profits month after month, year after year.