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Part 3 - Setting Up A Yahoo Search Campaign

The third in a series of video tutorials on PPC in the new Internet Marketing world - post Google Slap.

Watch over the shoulders as they take you through Yahoo Search (Overture). It is a very different animal than AdWords being that what you bid is what you get. Yahoo Search is GREAT for long tail keywords because there is not much competition in them. However short tail keywords are VERY competitive.

 

Next Video: Setting Up An MSN PPC AdCenter Campaign

 

PPC Tutorial Series