The following case studys prove the value of using Googles Website
Optimizer to fine tune the performance of websites for Internet
Case Study 1: Medical Physician
We used the Google Website Optimizer Tools to set up an experiment
for a physician's landing page. The goal of this landing page is
to have people opt-in to receive an educational white paper, since
his site is lead generation and not e-commerce. After intensive
research in his field, his competition, and his ideal customer,
we designed a Google Website Optimizer experiment where we tested
3 different headlines, 3 different images, and 4 different button
The best combination of the test variables resulted in an improvement
of 221% over his original page.
Now the pay-per-click advertising he is bidding on to drive traffic
to that landing page is 221% more effective than it was on the old
landing page, and he doesn't have to spend a dime more on his pay-per-click
advertising for that sustainable increase.