Website Optimizer

Case Study:
We used the Google Website Optimizer Tools to set up an experiment for a physician's landing page. The goal of this landing page is to have people opt-in to receive an educational white paper, since his site is lead generation and not e-commerce. After intensive research in his field, his competition, and his ideal customer, we designed a Google Website Optimizer experiment where we tested 3 different headlines, 3 different images, and 4 different button text versions.

The best combination of the test variables resulted in an improvement of 221% over his original page.

Now the pay-per-click advertising he is bidding on to drive traffic to that landing page is 221% more effective than it was on the old landing page, and he doesn't have to spend a dime more on his pay-per-click advertising for that sustainable increase.