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Self Publishing


Self Publishing is part of the creative writing process. The process goes through several steps, and often many iterations of each step:

  1. Conceptual Outline
  2. Writing
  3. Self Editing
  4. Self Proofing
  5. Editing
  6. Final Proof
  7. Formatting for publishing
  8. Publishing

Self-publishing is relatively common today; you can produce a substantial run of a quality book for as little as $5,000.


Getting Started

Conceptual Outline - This includes what the book will be about, the scope, the approach, who it is targeted at, the size [how many pages], its format [ebook, hardcover, softcover, trade manual] and its selling cost.

Scope - if your book is too comprehensive, it gets too big and can be offputting or lead you to cut out critical information. In this case, consider narrowing your scope, effectively cutting one supersize book into several smaller books

Size - the size of a book depends upon the type of book and the perceived value of the buyer. Check your local bookstores for books in a similar category and get an idea from that. if your book is to be printed rather than digital, consider your pages in 32 page blocks. Printing presses print 32 pages in one pass - so it will be cheaper to print a 320 page book than a 321 page book. A good average size self help book for instance, that will be noticed on the shelf in a spine out layout is 7 x 32 of about 220 - 250 pages.

More Book Components


Business Components

Publishing Name - ideally one nobody else has used - check Literary Market Place and Books in Print to see any previous uses of the name. Include the word "publishing," the word "press," or "books," but keep the main part of the name generic to cover a wide range of books

Business license - check your local chamber of commerce or company registration office to determine if you require registration.

Logo - for a professional look, hire an illustrator to design one

Bank account - dedicated to your business.

Business Card

Stationery Templates - keep these electronic.

Web site - get this going well before you publish your book so you can start to build traffic. It is also a great place to test the popularity of different content or niches.

Post office box

IRS Registration - you will be able to claim various tax deductions if you work from a home office, including utility expenses, computer equipment, book storage space, Contact a professional tax advisor.

More Business Considerations in Self Publishing

Next: Introduction to Publishing on Demand

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