Keyword Analysis Glossary
CPC [Cost Per Click]
Cost Per Click refers to the maximum amount of money that an advertiser
is willing to pay per click on their ads. Higher CPC means higher
EPC [Earnings Per Click] for you.
Average CPC is the average of what all the advertisers bidding
for the given keyword. Average CPC is the central consideration
when judging high paying keywords. Most tools give an average of
only top 3-8 bidders. You really need to have good laser targeted
content to ensure you get ads from the top 3-8 bidders.
This is a ratio of Competition to Traffic. The lower the R/S Ratio,
the better the keyword is for building traffic. This formula again
uses Inanchor, Intitle formula to give precision calculations.
Keyword Effectiveness Index indicates niche keywords more accurately
than the R/S ratio. Always try to the target keywords with high
KEI. Using a high KEI and CPC is a good combo. A precise measure;
depends upon Inanchor Intitle formula.
Advertisers or Campaigns
These are the number of Advertisers bidding on a keyword. Many
keywords have a high CPC [>$50] but no advertisers bidding on
them. No advertisers, means no ads.
Clicks Per Month
The number of clicks the highest ad gets in a month in Google
Importance: Some industries get very few clicks on their ads. Targeting
such keywords may lower your overall CTR and be harmful for your
Adsense income. The more clicks a keyword attracts,the higher CTR
you can expect for that keyword.
Compeition is NOT all the sites that come up in search results.
They are the actual number of pagescompeting against you on a keyword
using content and meta based formulae. This is based on Inanchor
and Intitle scores. This is where you find the targeted niche keywords.
A true competitor targeting a webpage with a certain keyword, tends
to include that keyword in the title and the anchor text that links
to that webpage.
Google Traffic Estimates
Estimated traffic that a given keyword is getting on Google Search
This data is far more accurate than Overture Search Estimates or
WordTracker Search Estimates. More are the number of searches, more
profitable a keyword is.
Overture Traffic Estimates
The number of searches done in a month for a particular keyword,
according to the Overture PPC Engine. This helps you determine the
keywords that attract more traffic. More traffic means more profits.
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