Google Page Ranking Algorithms
The best attempt to deciphering Googles Page Rank Algorithm has
been done by SEOmoz.
There are three categories of factors taken into consideration:
- Positive Factors - that contribute to a higher
page ranking
- Negative Factors - that degrade a page ranking
- Controversial Factors - that will get you in
the sandpit!
Top 10 Positive Page Ranking Factors
- Keyword Use in Title Tag - The title tag has consistently been
the most important on-page SEO factor for the past few years.
- Keyword Use in Body Text - If it is overdone it can suppress
rankings.The relationship of body text to keywords will likley
become more important in the future
- Anchor Text of Inbound Link
- Global Link Popularity of Site
- Age of Site
- Link Popularity within the Site
- Topical Relevance of Inbound Links
- Link Popularity of Site in Topic
- Global Link Popularity of Linking
- Rate of New Inbound Links to Site
More Detail
On Positive Page Ranking Factors
Top 10 Negative Page Ranking Factors
- Server is Often Inaccessible to Visitor / Google Bot
- Content Very Similar or Duplicate
- External Links to Low Quality/Spam Sites
- Duplicate Title/Meta Tags on Many Pages
- Overuse of Targeted Keywords
More Detail
On Negative Page Ranking Factors
Most Controversial Factors
- Manual Authority/Weight Given
- Relevance of Site's Primary Subject
- Participation in Link Schemes or Spam
- Duplicate Title/Meta Tags on Many Pages
- Global Link Popularity of Linking Sites
- Quality of the Document Content
- Domain Extension of Linking Site
- Server is Often Inaccessible
- External Links to Low Quality/Spam Sites
- TLD Extension of Site
At the end of the day:
- If you have time to do only one SEO action on your site, take
the time to create good titiles.
- Increase the prominence of the keyword by placing it closer
to the begining of the page copy - first paragraph.
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