Getting More Value From Your Keyword Phrases
Once you have determined your niche and create a list of the highest
performing keyword phrases you must use them throughout your business.
Domain Names – this not only has SEO benefits,
but also so it is included in the 4th line of your search engine
listing. This supports your brand, having a psychological impact
on web surfers. In addition, if your niche has geographic variation,
using sub domains with the region as the first part of the sub-domain
name helps to pull more visits.
Web Page URL – always include your main
keyword phrase in the URL. Often using the keyword for the folder
name is a good tactic. The two main benefits of this are - It is
included in fourth line in your search engine listing as part of
your URL – giving more niche search pull to visitors by adding
more relevance to the search result, plus it adds more weight to
links used to that page in articles you submit to directories. This
is particularly so of those directories who do not allow anchor
text in a hyperlink back to your site. They will only let you use
the URL. Use a hyphen between multi-work keyword phrases.
Web Page Title Tags - this is one of the most
important places on your web page to place your keyword phrases
– it is the top line of your search engine listing and is
a core indicator to the search engines that you are optimizing this
specific web page for the keywords in the title tag. Avoid trying
to stuff keywords into the title tag – keep it natural, and
ensure your title tags are unique for each page. You can test different
version of the title, but you will mostly find that the ones that
work best have the keywords towards the front of the title.
Meta Keyword Tag – although a lot of SEO
experts claim that meta keyword tags are no longer used –
I think it pays to include them on your pages. As you know, search
engines are notorious for changing the rules, so you may as well
have all your bets covered. Also, the smaller search engines still
use meta tags in their algorithms, and every link helps.
Meta Description Tag – The meta description
tag on each of web page shows up as the 2nd and 3rd lines of your
search engine listing. In the absence of a meta description, the
first sentence is extracted from the web page. In addition, when
a visitor enters a keyword into a search engine, the results have
the keywords highlighted. Get creative and treat this description
as an advertisement to entice viewers, including the keyword phrases.
Site Navigation – every navigation link
on your website is ‘anchor text’. Make it count. Especially
links back to the home page – use a more appropriate term.
Avoiding using images as navigation buttons, in most instances you
can get the same effect using CSS.
Web Page First / Last Sentence – these
are the highest ranking part of your body copy, so use it well.
It also helps with adsense if you have ad units at the top and bottom
of the page
Web Page Copy Heading and Subheadings - these
all add weight to the keyword. Only use one H1 tag on a page. Try
to use one primary and at least two secondary keyword phrases as
Web Page Body Copy – focus on the first
paragraph and the last, then sprinkle are few more phrases, keeping
the keyword density less than 3%. Make sure you use the phrase appropriately
– it is more important your content has integrity.
Internal Site Links in Body Copy - emember, anchor
text carries a lot of weight, so use as many internal links as you
can with your keyword phrases between pages. Ensure every page is
linked to at least 2 other pages in the site, using a keyword for
the destination page.
Article Links – avoid using your home page
as the sole link from articles. Deep linking adds a lot of weight
to your site and provides the opportunity to use more keywords to
your site. When submitting to multiple article directories, use
a range of reference boxes to different pages or using different
keywords. It also helps prevent your articles from getting caught
up in duplication, especially when you have articles in directories
that allow you to embed links in the article copy. Check on the
rules of each individual article directory.
Press Release Links – some PR sites such
as PR Web Direct allows you to use 1 keyword rich hyperlink for
every 100 words in your press release. With a 600 word release,
you can have 6 different links to 6 different pages, using 6 different
keyword phrases. This is great for page rank link through as well
Blog Comments - commenting on blogs that do not
use "no follow" tags. Even on blogs with "no follow"
tags you can still receive indirect website traffic from the blog
itself. A quick trick I pick up somewhere is to use a keyword as
the second part of a hyphenated first name, when filling out the
comment form. The name is used as the anchor text to the URL, giving
you an instant keyword rich hyperlink. Before considering using
a hyperlink in the body of the comment, check the etiquette of the
blog. Many blogs are moderated, and those comments that are obvious
spam or sales links are trashed.
Forum Signature File – give help on forums
[including Yahoo Answers] keyword rich hyperlinks pointing to your
sites from your signature. Again, check the site etiquette –
most allow a sales tag signature line, which usually support search
Note – avoid using a tracking URL that redirects visitors
to the target web page – you will not get credit for a backlink
from the search engines. Instead track clicks from forums using
Traffic stats on Google Analytics.
Pay-Per-Click Ads – ALWAYS use keywords
in your PPC URL – it is a key part of "phrase matching."
Video Submission Titles and Tags - the of your
video will become the first line of your search engine listing so
include both a primary keyword phrase and a secondary keyword phrase
if possible. Also include your keyword phrase in the tags.
Social bookmarked URLs – if you are using
social bookmarking [as you should] include a keyword phrase when
bookmarking your own URLs. In spite of Google downgrading social
book mark site links – they still show up in search results
on both the bookmark site and search engine. And that means more
chances of traffic.
Many social book mark sites use "no follow" tags but there
is evidence that search engines do follow the links and this helps
for fast indexing of web sites. Write some sticky content and you
can expect to get bookmarked a lot, helping you climb in the rankings
of the actual site's internal search.
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