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Facebook Power

 

Facebook is one of the most popular consumer social networking sites, making it an ideal tool for online networking. However, such activity is not supported on Facebook, but you can still build valuable online power on Facebook and stay within the rules. The biggest thing is to avoid spamming - Facebook users hate it and it is against Facebook Terms of Service.

 

Maximize Facebook Power

  1. Don't give away too much personal information - it's there for life
  2. Avoid using your business name as your profile name it is against Facebook’s terms of service. Instead, create other facebook pages and add your brand, products and blogs to these.
  3. Be prudent with friend requests - make them personal and interesting to the recipient. Respond to any friend requests you receive promptly
  4. Create and join Facebook groups - it's a sincere way to find out more about individuals in your target market and offer good advice that may help them. Customize your group's applications, add a photograph and set privacy levels to suit your needs
  5. Promote your group by searching for other related Facebook groups and post a message using Post a Link, on the group Wall or debate board to inform the group's members of your new Facebook group and your blog.
  6. Use applications provided by Facebook - such as adding media. It makes your site more interesting. Integrate your application into specific areas of the Facebook profile.
  7. Another great application is "My Questions" - to find out more about the problems experienced by those in your target niche.
  8. Use Facebook Discuss - its like using any IM service. It can tell you which Facebook friends are online and allows you to discuss issues or ideas you have about your business. A great feedback resource.
  9. Don't engage in unproductive activity - it defeats your reason for using Facebook in the first place.

Overall, used correctly and within the Facebook TOS, Facebook can still act as powerful viral selling mechanisms.

Next: Using Facebook Applications

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