Facebook is one of the most popular consumer social networking
sites, making it an ideal tool for online networking. However, such
activity is not supported on Facebook, but you can still build valuable
online power on Facebook and stay within the rules. The biggest
thing is to avoid spamming - Facebook users hate it and it is against
Facebook Terms of Service.
Maximize Facebook Power
- Don't give away too much personal information - it's there for
- Avoid using your business name as your profile name it is against
Facebook’s terms of service. Instead, create other facebook
pages and add your brand, products and blogs to these.
- Be prudent with friend requests - make them personal and interesting
to the recipient. Respond to any friend requests you receive promptly
- Create and join Facebook groups - it's a sincere way to find
out more about individuals in your target market and offer good
advice that may help them. Customize your group's applications,
add a photograph and set privacy levels to suit your needs
- Promote your group by searching for other related Facebook groups
and post a message using Post a Link, on the group Wall or debate
board to inform the group's members of your new Facebook group
and your blog.
- Use applications provided
by Facebook - such as adding media. It makes your site more
interesting. Integrate your application into specific areas of
the Facebook profile.
- Another great application is "My Questions" - to find
out more about the problems experienced by those in your target
- Use Facebook Discuss - its like using any IM service. It can
tell you which Facebook friends are online and allows you to discuss
issues or ideas you have about your business. A great feedback
- Don't engage in unproductive activity - it defeats your reason
for using Facebook in the first place.
Overall, used correctly and within the Facebook TOS, Facebook can
still act as powerful viral selling mechanisms.
Next: Using Facebook
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