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Using Articles To Gain Search Engine Ranking


As many internet marketers are finding search engine optimization more and more difficult by the day, they are changing their focus to developing quality content and building one way backlinks.

There is no easier way to do this than using articles. By submitting articles to article directories The more quality links you can get pointing to your website, the higher you will rank, period.

While there are many black hat tricks and tactics that can be used for short term gain, I strongly recommend NOT following these practices. Google is much smarter than you, and is very capable of seeing through these tricks. Just ask the many, many long term internet marketers who have recently had their google accounts cancelled for such practices.

Instead focus on developing high quality site content, and rewriting that content into good articles.

It may take longer, but over six to twelve months you can expect your ranking to climb steadily as more and more publishers place your articles on their websites.

There are a few key things to know to be successful in article marketing.

Make your articles topical - the fresher the subject the more publishers will post them to their sites.

Don't be put off by a number of other articles on the same subject. Many of these contain few words and even less valuable content.

Learn to write well. Good webmasters get to know quality writers, and it won't be long before they seek out all your articles.

Article Publishing Tools

Submitting articles to directories is a very time consuming and tedious process. You can either employ someone to do this for you, which can get expensive, or invest that money into a good article submission too.

Each article publishing program has it's own benefits, but one that has recently been completely updated, is a free software called Article Submitter. This software was created by internet marketing expert, Brad Callen.

Article Submtter allows you to submit your articles to over 700 article directories and can save you an incredible amount of time in doing so. Simply enter your article details into the software once, and then select the directory you would like to submit to. The software will then, automatically fill in all of the submission criteria for each directory and allow you to quickly submit your articles.

It also saves time in finding these free online directories. After you have registered the first time, your login details are held in the program and it automatically logs in for you [where the directory permits]

So rather than spin your wheels following the latest and greatest craze for ranking highly in the search engines, using devices such as cloaking, keyword stuffing, blog spamming etc, use legitimate ways to increase your search engine ranking.

Article Submission is THE best way to gain quality one way links to your website. And remember, if you have a quality content site, the more one way links, the higher your search ranking will be.

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