Videos are becoming the hottest digital publishing media in the
Getting started making videos is not as difficult as it first sounds.
You don’t need a fancy camcorder and fancy acting to make
an online video. Start with simple things such as a product description
or testimonial. This can be done with a simple photo and an audio
Creating Your Video
In the previous page we looked at the key elements of designing
an effective video for online marketing. In this step we dig
deeper into the content requirements that makes your video work
at a subconscious level.
And Remember - The success of video depends on how you name it
– use keyword loaded titles
Make an OFFER!!! – the most forgotten element. Provide a
bonus, make it scarce, give something away free to get email address,
BONUS, DISCOUNT, SCARCITY, PAYMENT.
Get an 0800 number that only costs $5-6 a month to leave a voice
mail. Get assistant to check once a day and follow up.
Add your web address – they have to know where to find you.
Make the transaction easy
- Take a photo of someone
- Dial into a testimonial line to record audio or do it live
- Match the photo and audio and load to website
- Voila - you have an audio testimonial
Follow the same process using a video. You can either video the
person or add their audio to static product shots put into a slideshow.
Getting Creative with
Next: Using Video Online
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