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Digital Publishing

Publishing Videos

 

Videos are becoming the hottest digital publishing media in the world. And,

Getting started making videos is not as difficult as it first sounds. You don’t need a fancy camcorder and fancy acting to make an online video. Start with simple things such as a product description or testimonial. This can be done with a simple photo and an audio recording.

 

Creating Your Video

Design

In the previous page we looked at the key elements of designing an effective video for online marketing. In this step we dig deeper into the content requirements that makes your video work at a subconscious level.

And Remember - The success of video depends on how you name it – use keyword loaded titles

Key Elements

Make an OFFER!!! – the most forgotten element. Provide a bonus, make it scarce, give something away free to get email address, BONUS, DISCOUNT, SCARCITY, PAYMENT.

Get an 0800 number that only costs $5-6 a month to leave a voice mail. Get assistant to check once a day and follow up.

Add your web address – they have to know where to find you.

Make the transaction easy

Photo Testimonial

  1. Take a photo of someone
  2. Dial into a testimonial line to record audio or do it live
  3. Match the photo and audio and load to website
  4. Voila - you have an audio testimonial

Video Testimonial

Follow the same process using a video. You can either video the person or add their audio to static product shots put into a slideshow.


Also See

Getting Creative with Green Screen

Next: Using Video Online

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Digital Publishing