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Digital Publishing

Publishing Videos

 

Videos are becoming the hottest digital publishing media in the world. And,

Getting started making videos is not as difficult as it first sounds. You don’t need a fancy camcorder and fancy acting to make an online video. Start with simple things such as a product description or testimonial. This can be done with a simple photo and an audio recording.

 

How Popular Is Online Video?

Alexa is a reasonable watchdog for what's popular online. Generally Google, Yahoo and MSN are the top 3, but YouTube sits at top 4. 15% of ALL internet traffic goes to YouTube.

YouTube

Youtube has increased significantly in popularity – that’s why Google paid so much for them. The average time of Youtube was 26 minutes, and its increasing. With over 300 video hosting sites online, there are 30 that grab the majority of thetraffic. So why is YouTube so popular?

Video Viewing Increasing

People are spending a lot of time watching video online. According to comScore, over 70% of USA Internet users streamed video during March 2007.

You will reach more visitors with video that text – 3-4 times more people will connect with video that scroll through a page.

The most watched video on Youtube has been viewed more than 60 million times – and its only some guy dancing!!!

Another recent edition on Youtube by Len Foley – the bionic burger. In just a few months it has received over 300,000 views. This video has gone viral. He made it in less than 4 hours for $82 – generating over $1400 in membership fees per month from this one video. He has now repeated this success formula with other videos.

Other success examples include:

Humanitarian videos tagged with big names drives a lot of traffic to site

Marriageadvice.com used video get traffic to site – keyword load them. Hired videographer for a day and made a whole pile of 1-2 minute videos, and loaded them to Google Video – his site is now #1-3 in Google Search Results.

Realtors should be using videos on Youtube t o market homes – only 100 on video site for 31million results on Google.

 

Benefits of Video

Just create ANY video and follow a couple of simple techniques the search engines find the video, index it quickly [as little as one hour!!] but at a max – 48 hours. Using keyword loading [using keywords in your title] it will show up in the top 30 listings almost immediately, many in the top 10.

  1. The advantages of using video are:

    Credibility increases
  2. Believability increasees
  3. Very persuasive

 

Next: Designing Your Web Video

 

 

 

Digital Publishing