Web Video Marketing Statistics
If you are wondering whether it is worth the effort creating short
videos for marketing your products and services, or providing online
help - then check out the web video statistics below.
How Popular Is Online Video?
Alexa is a reasonable watchdog for what's popular online. Generally
Google, Yahoo and MSN are the top 3, but YouTube sits at top 4.
15% of ALL internet traffic goes to YouTube.
Youtube has increased significantly in popularity – that’s
why Google paid so much for them. The average time of Youtube was
26 minutes, and its increasing. With over 300 video hosting sites
online, there are 30 that grab the majority of thetraffic. So why
is YouTube so popular?
Video Viewing Increasing
People are spending a lot of time watching video online. According
to comScore, over 70% of USA Internet users streamed video during
You will reach more visitors with video that text – 3-4
times more people will connect with video that scroll through a
The most watched video on Youtube has been viewed more than 60
million times – and its only some guy dancing!!!
Another recent edition on Youtube by Len Foley – the bionic
burger. In just a few months it has received over 300,000 views.
This video has gone viral. He made it in less than 4 hours for $82
– generating over $1400 in membership fees per month from
this one video. He has now repeated this success formula with other
Other success examples include:
Humanitarian videos tagged with big names drives a lot of traffic
Marriageadvice.com used video get traffic to site – keyword
load them. Hired videographer for a day and made a whole pile of
1-2 minute videos, and loaded them to Google Video – his site
is now #1-3 in Google Search Results.
Realtors should be using videos on Youtube t o market homes –
only 100 on video site for 31million results on Google.
Benefits of Video
Just create ANY video and follow a couple of simple techniques
the search engines find the video, index it quickly [as little as
one hour!!] but at a max – 48 hours. Using keyword loading
[using keywords in your title] it will show up in the top 30 listings
almost immediately, many in the top 10.
- The advantages of using video are:
- Believability increasees
- Very persuasive
Web Video Viewership
- Web video viewership increased 70% between 2008 to 2009.
- 84% of U.S. based Internet users watch web video.
- On average, every U.S. based Internet user spends on 11 hours
in total watching web video each month; with each web video session
lasting on average 6 minutes. If you don't thinkg that sounds
very long - the average time visitors spend on a web site without
video is only 57 seconds.
Web Video Marketing
Web video is ranked third by Deloitte LLP in 'The Most Influential
Marketing Mediums' list, being outdone only by television and magazines.
The reason web video has gained so much popularity in marketing
is the average 12% increase in conversions rates for web sites using
video versus. text-only sites.
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