Yearly Archives: 2007

Keep Your Message Simple And Direct

Posted on July 7, 2007 by Esmart

There are so many articles on writing the best headline, the best copy, the best closing sequence, the best OTO. Overall, it comes down to one simple recipe. Five Ingredients of a Strong Message Whatever the aim of your message … Continue reading →

Posted in Copywriting | Leave a comment

Clickbank On The Move

Posted on July 4, 2007 by Esmart

Two key changes in Clickbank that warrant attention: First is, great news, Clickbank are finally able to support recurring billing. Whilst this may start a frenzy of low quality paid membership sites, once the dust settles, the stellar products will … Continue reading →

Posted in Affiliate Programs, Internet Marketing | Leave a comment

Make It Easy!

Posted on June 12, 2007 by Esmart

I find it interesting how difficult some publishers make it for you to access their knowledge. What prompts this remark is a current webinar that I was keen to connect to on Video and Audio Production. I signed up from … Continue reading →

Posted in Internet Marketing | Leave a comment

What’s Wrong With Online Video Ads?

Posted on March 13, 2007 by Esmart

The advertising industry recognises that technology is enabling viewers to skip advertising, and TV spot’s are becoming less effective. Companies are allocating more significant dollars into online advertising, a large part of that to video ads. But are the same … Continue reading →

Posted in Content, Digital Media, Publishing, Stragegy | 1 Comment

Will The Real Web 2.0 Please Reveal Itself?

Posted on March 5, 2007 by Esmart

There are many good newsletters and authors on the Web; but a lot of the content is blandly repeated from site to site without much added value. Every now and then I come across one that stands out. In this … Continue reading →

Posted in Content, Publishing, Web Technology | Leave a comment

Build You Business On Solid Business Principles

Posted on February 10, 2007 by Esmart

Over the past year I have failed. In fact I confirmed my success by failing. After being a corporate strategist and performance consultant for over 15 years I decided to take a year off and look at ways to productise … Continue reading →

Posted in Business Systems, Stragegy | Leave a comment

Avatars Beware! Trashing On Blogs May Be Illegal

Posted on February 9, 2007 by Esmart

Blogs are generally viewed as very relaxed, unrestricted publications. But that may be about to change, as annonymous comments in blogs may no longer be allowed by law. A new law in US states that when you annoy someone on … Continue reading →

Posted in Publishing | Leave a comment

Get Organised For Action

Posted on January 31, 2007 by Esmart

Now you understand your work response from my last blog I thought I would dig out some good free tools to help make your worklife easier and more productive. I have to admit that I haven’t dealt with Widgets before, … Continue reading →

Posted in Productivity Tools, Time Management | 2 Comments

Seek To Understand Your Work Response

Posted on January 19, 2007 by Esmart

In the true words of Steven Covey – “seek to understand before you seek to be understood” Digital publishing and internet marketing are inseparable. There is no mystery in reminding you that there is no point spending hours producing a … Continue reading →

Posted in Planning, Time Management | Leave a comment