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Publishing Ettiquette




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Publishing Etiquette - Advice For New Authors

 

The publishing world is a mystery to new authors so it is not surprising that editors can get rather impatient with some of the tactics used.

These guidelines will help you create a better first impression with publishing houses and help smooth the way to a collaborative and creative partnership with your editor.

  • Don't attempt to jump the hierarchy by contacting products and reviewers directly. Use the marketing channels published as first contact points.
  • Be willing to accept the advice of editors - especially on more emotional items such as title and cover design
  • Be realistic in your requests - in terms of turn around times etc. Ask the editor what and when your next action should be.
  • If you have a problem - discuss it directly with the editor first - not on your blog.
  • Don't expect the publisher to market your book - that's your job and that of your PR agent. Do however, ask the publisher if there is anything you can do with them in partnership to improve sales of your book. Show your willingness to co-operate with the sales and marketing efforts so there is no duplication. Be available and willing to seize publicity opportunities if and when they come along. Even if you regard yourself an expert marketer, allow the publisher’s marketing professionals to take the lead.
  • Abide to any deadlines set for manuscripts, production and marketing. Remember that they have scheduled your book in amongst thousands of others. They are your publisher, not your mother or time management system.
  • Provide information that convinces booksellers to order your book in strong numbers. For example, statistics in sales of items relevant to your book subject.

Accept that the editor is the expert - they have years of experience and a gut feel for what will work and what won't. Keep your ego in check - especially on your first few books.

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