Using JV Partners to Maximize Your Sales
One of the most productive ways to make high volumes of sales on
the Internet is from using JVs (joint ventures) and cross promotions.
Let's look at why they work so well, and how you can make the
most of them to explode your online income. Traditionally, JVs are
most common between two people who have created a product and are
selling it online.
But that needn't be the case and I will tell you shortly of a
way in which you can get all the benefits, traffic and sales of
a JV without even having a product of your own. But first lets look
at the principals of it: What actually happens in a JV cross-promotion?
Webites promote other websites for two main reasons:
- To earn income from commission sales.
- To pay, or earn, favors.
The first of these you might expect, the second is more intricate.
You see, when you're running an online business, your options and
your growth are restricted if you try doing it all on your own.
Sure, there's pay-per-click advertising, article marketing, traffic
exchangers, and a variety of ways you can draw traffic to your site
by paying for it. But nothing beats personal recommendation. Its
human nature: We all prefer to buy through personal recommendation
than by enticing advertisements. And JV's, or cross-promotions are
all about personal recommendation.
The only thing is - as every super-affiliate knows - even if you're
offering attractive commission rates, the site that's getting promoted
always gets more out of the deal than the JV partner who's doing
the promoting. Look at this comparision:
The JV partner doing the promotion gets:
- A 'notional' favour from the site it promotes.
- Commission payments, hopefully paid in good time but always
at the discretion of the site owner.
The site being promoted gets:
- Lots of new list members
- Lots of Sales
- Lots of recognition Which would you rather?
Can you see now why the benefit isn't split evenly in a JV deal?
This is one of the reasons why it is more difficult than many people
think to get JV partners promoting for you.
No matter how attractive your commission percentages are, you will
always be getting more out of the deal than your JV partner. Especially
if your landing page is a list-building squeeze page.
But there is an option available. Especially if your aim is to
build a list. You could run a MyViralSpiral site.
MyViralSpiral is a webserver script that gives you a complete solution
for building a list and a business online. One of its features is
that it turns the above JV example on its head to provide more of
a win- win for both parties.
Here's what you can do with it:
- As a listbuilder, you can offer a squeeze page for your JV partner
- He then sends his list to the squeeze page, where they sign
up to your list.
Then, this is when it gets interesting:
Your JV partner can decide which offer page his signups are directed
to after signup. Gone is the traditional method whereby once his
leads have signed up to you they're yours, to direct wherever you
With MVS, your JV partner can choose what to show them *after*
they've joined your list... It might be to his own product, or an
affiliate link somewhere else - or he may choose to use his affiliate
link for your product (in keeping with the normal method).
The point is, your JV partner has more say about who benefits from
his promotion and how.
And that kind of power makes all the difference when it comes
to getting others to promote for you, and build your list.
This is one of many characterisics of MyViralSpiral that make it
well worth a good look if you want to start building JV relationships.
out more bout MySpiralVideo
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