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Recovering from Google Slap 2009

 

Another Google Slap to keep online markets and publishers in line. This occurred around August 27th. The recent slap appears to have targeted affiliates, but Google has always aimed to keep prices low for smart affilates that deliver quality content and quality publishers for Adsense ads.

Some sites got lowered from a top score to a score of 1. This also signfiicantly impacted online marketing campaigns:

  • Play by Googles rules - read the Adwords Terms and Conditions.
  • Stay away from Flogs [fake blogs] and special offers - "Money from Google"

Provide Value to Users - offer them something that a direct link to the merchant site doesn't offer. A comparitive review, a bonus report or other real value. Google can see through the lies of Flogs. Offer your own experience or testimonials but make it real.

Google Cash Offers and Google Money Tree Offers - offer a kit for paying just shipping and handling. Shortly follwing, the client will be billed $27-69 a month in recurring billing. This is often very difficult to detect. These fraudulent adwords ads leading to these products are not in line with Googles program. So review all programs to ensure they are legitimate before you sign up as an Affiliate. Users that have tried to cancel these billings often find there are two rebills - one for a product and another for a newsletter. Make sure you cancel both.

 

Slapping Back

If you find your legitimate site or campaign has been caught in the Google Aug 09 slap you can recover by:

  • Download and re-upload Adword campaigns with a different campaign names and different landing page URL.. Also change the ad slightly.
  • Check the Google Adwords terms to make sure you comply
  • Don't link directly to Affiliate sites - link to your own landing page, with a buy buttong to the affilate. Google wants some added value to users, rather than hundreds of campaign pages clogging up the results and campaigns. Make your site larger than a single review page or sales page. Add some articles or other related information and products.

 

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