Managing Affiliate Sales on Facebook
Facebook a social networking site, is growling rapidly. Current
with over 43 million users, it is a great resource potential for
And Facebook is right in there willing to help.
Shareasale CEO Brian Littleton says Facebook provides an opportunity
for affiliates to build a "powerhouse brand".
Creative affiliates are developing viral Facebook applications
with affiliate offers embedded in them. And they are certainly making
money according to Brian, who is in an excellent position to know
what top performing affiliates are doing. On his blog, he says...
" I think that it is entirely feasible that a whole new generation
of online users will not even use the WWW at all, but will perform
all tasks online specifically on Facebook. To them, being "online"
will mean being on Facebook... not being on what we consider to
be the web. This new generation will grow up online not knowing
who the powerhouses on the web are... they will recognize only the
powerhouses on Facebook specifically. What does this mean for you
as an affiliate or developer? That means that you have an opportunity
to build up a powerhouse brand if you develop a quality application
Facebook, doesn't have as many problems as number one social networking
site, MySpace. This is mainly because of the new Facebook Platform,
launched in May 2007, which enables developers to create applications
that interact with core Facebook features. As of writing, there
are more than 4,500 applications FaceBook users can choose from.
For ideas on how affiliates are generating revenue on Facebook,
join the site, and scan the applications directory. For example:
ILike, an Internet music company based in Seattle, introduced a
Facebook application called the iLike Tool, which lets users post
clips of their favorite songs. It has been added to the pages of
8.6 million of Facebook's users. ILike makes money on advertising
and commissions when users buy concert tickets or download songs
Amazing Giftbox, is using the Amazon.com ECS Search API. "Select
anything you like from Amazon.com, and AM make it into a virtual
gift you can send to your friends. They also created the Amazing
Wishlist application, also using the Amazon associates program.
TripAdvisor offers a "Where I've Been" world map. You
stick virtual pins in it to show your friends where you've been,
where you've lived and where you want to go.
Fafarazzi.com has an application that allows Facebook users to
send each other photos of celebrities, to reflect their mood.
StyleFeeder, a shopping recommendation service, launched an application
in June that has since been installed by 45,000 people.
....and there are many, many more good examples.
But not all applications succeed. Fortunately, it is easy to add
or remove applications from your page - so try a few out, and if
they don't work for you, try something else.
More Facebook Resources
Web 2.0 Index | Social
Media Marketing | Facebook Applications
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