Web analytics is the measurement of the performance of your website
using known key performance metrics.
There are two main types of websites:
- Content Websites
- Commerce Websites
The metrics and analytics used in each of these types of websites
varies, according to the specific conversion goals.
A conversion is an action you seek for your site visitors to take.
On a commerce site, this will typcially be purchasing a product.
On a content site, this may be subscribing to an email newsletter,
or registering on the site as a member.
In this section we look at:
Two good sources for Web Analytics information are: