Search engine optimisation is the hardest part of internet marketing
to 'perfect'. Whilst the basics are relatively easy, keeping on
top of the lastest changes with search engines takes a bit of effort.
The following news items are updated daily to keep you up with the
lastest SEO play book.
| Using-The-Google-Wonder-Wheel |
| Several months ago Google introduced a new feature to their search results called the Wonder Wheel. SEO Design Solutions provided a great post on how to use the Wonder Wheel to improve link building with the use of keyword clusters. This tutorial provides insight in how to use the Wonder Wheel to improve your site's navigational structure.
09/06/2010
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| No-More-Yahoo-Search-for-US-and-Canada |
| Even if you don't follow the search industry news much you should have noticed that there's something different about Yahoo's search results lately. What? You don't use Yahoo? ErrmÂ…anyway, the thing is that there is no Yahoo! search anymore, at least not in the US and Canada.
09/06/2010
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| What-if-there-were-NO-organic-search-results |
| I read a blog post last night that left me a little bit concerned, and I literally woke up in the middle of the night thinking about this - What if there were no Organic Search Results? Will "Google Search" eventually turn into one gigantic pay for position web directory?
09/06/2010
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| Link-Value-Factors-How-to-Pick-the-Best-Link-Sources |
| Links are the fuel of SEO and just like gas they may have different octane rating called link value. Fuel your car with low-rate gas and it won't take you far. Same is true about links. You need to power your site with high quality link fuel if you want to make it to the top of search results and make it fast.
09/06/2010
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| Search-Engine-Optimization-For-PDFs |
| Google, Yahoo, and MSN can all spider and index text-based PDF files, and generally they rank quite well. PDF files can be used to seize top listings for important keywords and keyword phrases. In order to have a PDF effectively rank well in organic searches, it should be optimized for the search engines, just as you would optimize a web page.
09/06/2010
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| Web-Tools-To-Help-You-Optimize-Your-Website |
| If you use web tools, you can help your business get to the top of search engine rankings faster. These are very helpful software that will make your wish to optimize your website and get visibility come true.
09/06/2010
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| A-Practical-Guide-to-Link-Building |
| The art of link building is constantly evolving and everyone approaches the job a little differently. Below are in-depth looks at three link building techniques that every company should be pursuing.
09/06/2010
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| Modern-SEO-Checklist-2010 |
| Search Engine Optimization requires the fine tuning of the site code along with a comprehensive linking architecture. Just as mechanics follow a checklist to keep track of what's been done and how to measure the effect each step might have on other factors, here is a suggested basic checklist of steps for optimizers to take sure nothing is left out that could contribute to better rankings and more relevant traffic.
09/06/2010
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| Using-a-302-Redirect-in-Place-of-a-404-Error-is-a-Bad-Idea |
| If your site is currently treating unavailable pages (404 errors) like temporary redirects (302 redirects) you may not have any problems with the search engines but your site is losing out on some important advantages of a proper 404 error...
09/06/2010
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| Are-we-Spinning-Ourselves-into-the-Dumpster |
| The internet is built on documents and the search engine is the machine that helps us find and categorize those documents. The SEs have defined a set of rules to help in this process. The internet is also all about visibility. Being on the first page and being first on the first page is the goal of every business, large and small. In the fight to get there, someone is always willing to twist, or break, the rules to their own advantage, usually at the expense of those who do not.
09/06/2010
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